The blog

Growth, systems and the agentic shift.

Ideas, frameworks and real-world examples for building smarter businesses and working in an AI-first world.

AI

Agents, models and AI search, and what they change for marketing teams.

AI

Tie every agent to an outcome and success becomes repeatable

Mixpanel's Agent Intelligence shows the pattern: tie each agent run to a user and an outcome, and you can diagnose, fix and repeat what works. It applies to any marketing flow.

Oct 30, 2026 · 3 min read AI

AI Mode cuts clicks and Search Console hides it, so measure outcomes

A randomized experiment shows Google's AI Mode sends fewer clicks, and Search Console gives every AI Overview link one position. Track citations and revenue, not rank.

Oct 22, 2026 · 6 min read AI

Synthetic audiences are triage tools. Human taste still finds the message

The best of 13 frontier models reproduced 47.8% of real consumer reactions. Use synthetic panels to kill weak messages fast, and let human judgment pick the winner.

Oct 19, 2026 · 5 min read

Industry

Shifts in platforms, budgets, regulation and how marketing gets done.

Industry

Reddit's free data ends in March 2027. Build your own customer-voice asset

Reddit ends RSS on November 13 and public API access by March 2027. Replace scraped forum data with first-party conversations, AI interviews and selective licensing.

Oct 23, 2026 · 5 min read Industry

Google and Meta now sit between the click and your site

Google's Universal Cart is live and Meta turns on in-app product browsing Oct 28. Both intermediate the click, so set baselines and opt-outs before Black Friday.

Oct 16, 2026 · 4 min read

Providers

The tools and vendors, what they ship, and what it means for your stack.

Providers

Google puts ads in AI Mode for Personal Intelligence users. What it means

Google is testing ads in AI Mode for users who connect their apps. Here is what changed, what is unknown, and where it could matter for your campaigns.

Nov 9, 2026 · 3 min read Providers

Use synthetic twins to kill weak ideas first, never to crown the winner

Listen Labs says its AI twins match real audiences 93% of the time. Pew found 11-13 point misses. Use twins to cut the bottom of your list, then let humans pick the winner.

Nov 5, 2026 · 3 min read Providers

Don't let Meta grade its own homework: reconcile ROAS against a second source

Meta turns on device-side conversion matching by default on Nov 12. Reported ROAS will rise. Your sales may not. Reconcile every ad platform against a source it doesn't control.

Nov 3, 2026 · 4 min read

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Guides

Frameworks and how-tos you can put to work this week.

First posts coming soon.

Product

News and releases from Open Target.

First posts coming soon.