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Providers
Platforms · Vendors
The tools and vendors, what they ship, and what it means for your stack.
Google puts ads in AI Mode for Personal Intelligence users. What it means
Google is testing ads in AI Mode for users who connect their apps. Here is what changed, what is unknown, and where it could matter for your campaigns.
ProvidersUse synthetic twins to kill weak ideas first, never to crown the winner
Listen Labs says its AI twins match real audiences 93% of the time. Pew found 11-13 point misses. Use twins to cut the bottom of your list, then let humans pick the winner.
ProvidersDon't let Meta grade its own homework: reconcile ROAS against a second source
Meta turns on device-side conversion matching by default on Nov 12. Reported ROAS will rise. Your sales may not. Reconcile every ad platform against a source it doesn't control.
ProvidersGemini's free small-business hub can now run your Google Business Profile
Google's free Gemini small-business hub connects to Business Profile. For a storefront, that means hours, menus, reviews, posts and metrics from one chat. Here is how to use it safely.
ProvidersKlaviyo is now a backend for your agents: real examples and four of ours
Klaviyo exposes 260+ MCP tools and a CLI, so any agent can drive it. Here are the examples Klaviyo publishes, the limits to know, and four simple workflows we would run first.
ProvidersChatGPT Ads is now measurable: every partner and how to wire them
OpenAI paired visual ads with a named measurement stack: 3 data integrations, 10 attribution partners and geo-incrementality. Here is every provider and how to set up a testable budget.
ProvidersAgent traffic needs its own line in your analytics
Contentsquare split LLM and agent sessions from human ones and credits AI-referred touches. No volume data was given, so segment your own traffic before budgeting around it.
ProvidersMeta's Muse agent now has a frontier model and your ad account
Meta now owns the model, the agent and the ad account. Treat Muse as a new buyer to optimize for, and keep a human approval on every dollar it can touch.